It was a long time coming leading up to last year’s Influencer Marketing Show (IMS) USA, where I shared the stage with one of my favorite social marketers in Denise Vitola (who does more than social but is where our worlds overlap).

The first time I got to see Denise speak was Social Media Week 2023 at JFK’s TWA Hotel, which was super cool. Far but cool.

When I found out she was leading pretty much all things social/influencer at Bayer, one of Haleon’s biggest competitors, I might’ve lost an hour or two of sleep.

She’s one of the best I know, and has become a dear friend and mentor of mine. An easy choice to close out the Listening Lounge’s Winter Series.