In March 2025, I accepted a job offer to become an adjunct professor at the University of Florida, teaching everything from social listening, analytics, measurement, and basically everything else I do at work!

I join the faculty of the College of Journalism and Communications, beginning the Summer ‘25 semester.

The course is a part of the 36 credit degree program for UF’s Master of Arts in Mass Communication with a concentration in Social Media.

My goal is not only to prepare the next generation of talent, but drive even greater credibility for the University and the thousands who also call this industry niche theirs…